In Western civilzation, Christopher Columbus and his crews learned about various forms of tobacco use from the indigenous people of the lands he conquered. Interestingly, some of his men were imprisoned on their return to Europe after being seen with smoke coming out of their mouths; they were believed possessed by demons. Before 1900, the dominant form of tobacco used was smokeless. The invention of the cigarette-rolling machine, fears about the spread of tuberculosis due to spitting, and WWI all conspired to diminish smokeless tobacco use. Not until the 1970’s did snuff begin a comeback, thanks to clever advertising by the tobacco industry.
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