When QuitNet relaunched in March of 2015, we introduced the QuitNet cardinal, who lands now and then to offer her support. She is the creation of our former Head of Design, whose mother was a lifelong smoker and passed away from cancer in 2010.
The cardinal was her favorite bird, and for our designer, it represents something beautiful, but also something lost. The cardinal is the inspiration he used to push himself to make good design choices and put in the hard work necessary to create a site that saves lives. We hope that the cardinal serves as an inspiration to everyone here, and a reminder to keep the quit.
Although we never feel our job is complete and will keep working hard each day to improve the site and its design, we hope you will be happy with where we landed.